Trade shows and events are excellent opportunities to engage with potential customers, showcase products, and strengthen your company's image. Thoughtful trade show advertising is a must if you want to capture the desired attention. In this article, we provide an informative overview of planning and implementing effective advertising displays and wayfinding systems for trade shows to ensure a professional and appealing appearance.
Trade show advertising, planning, and consulting in general
In this article, we focus on your trade show booth: It should be strikingly inviting to attract visitors. Roll-ups, trade counters, system stands, display boards, brochure holders, light frames, flag systems, and many other products are proven tools to visually present your brand and communicate information effectively.
In addition, open system solutions from various companies such as beMatrix, Octanorm, Best Systems, Expand, Expolinc, and Mero-TSK are used.
In our professional consultation, we will help you find the right solutions for your specific needs. We aim to ensure that all elements of your trade show advertising are harmoniously coordinated.
For large-scale hall solutions or multi-level exhibition systems, we collaborate with experienced partner companies – ensuring you still receive all services conveniently from a single source.
Checklist for trade fair planning
To ensure you are optimally prepared for the next trade fair, we have put together a checklist for you:
- Define objectives: What do you want to achieve with your trade show appearance?
- Planning booth size and layout: How much space do you need for your products and promotional materials? With our wide range of products, we guarantee you a broad selection of advertising tools.
- Select products: Decide which promotional displays and systems you want to use (displays, custom trade show systems, tailored solutions). In your exhibition planning, we’ll advise you in detail on the different products in our lineup.
- Order materials: Ensure that all materials are ordered in time. We will, of course, take care of this step for you.
- Organize assembly: Plan who will set up and dismantle the booth. Here too, we’ll support you hands-on.
Budgeting your trade fair advertising
We work closely with you to ensure that you always have a clear overview and that no hidden costs sneak in.
The costs for your booth materials, as well as transport, assembly, and disassembly, can be bundled into a single package upon request. Here’s what you can get from us as a one-stop solution:
- Production
- Shipping
- Installation
- Dismantling
We are happy to collaborate with you and/or your agency on the design and also handle the communication to ensure a smooth process.
Your message clearly communicated
At a busy trade show, it can get loud. Therefore, your message should ideally be conveyed at the first glance, or at the latest, by the second glance at your booth.
You won’t have time to engage every single visitor in conversation. That’s why nonverbal communication should be high on your priority list.
With our trade show systems, you can achieve exactly this goal. With the extensive experience we have gained over the years, we can provide you with the right products.
Advertising BEFORE the trade fair
If you only start advertising at the trade show, it's already too late. Get noticed in advance and use these 4 promotional tools for successful pre-event marketing.
- Posters and banners The best way to generate significant attention is still in high-traffic public spaces. Important here: There are specific regulations to consider for facade advertising, such as building permits and potentially other approvals. We can also support you in this regard.
Other things you should also do include social media ads, webinars or other online events, and special promotions such as contests.
Advertising DURING the trade fair
A well-designed trade show booth should include a variety of products that are both informative and appealing. Here are some of our products and services you should consider:
Trade fair displays
Trade show displays are a key element for presenting your products or services optimally. They provide a professional display area for images, text, or digital content. Our high-quality displays are lightweight, portable, and quick to set up – perfect for flexible use during the trade show.
Rollups
Rollups are a flexible and space-saving advertising medium that can be easily set up and taken down. They are ideal for presenting company information, offers, or testimonials. Due to their mobility, they can be placed in various locations at the trade show booth.
Counter
Counters are practical displays that can serve both as an information stand and for product presentation. They provide ample space for brochures, business cards, and other promotional materials. Our expertise in selecting the right materials ensures that your trade show counter is stable and visually appealing.
PopUps
PopUps are an effective way to showcase your brand on a large scale. These expansive displays offer ample space for creative designs and can be customized in various sizes and shapes. They capture visitors' attention and are an essential element for any trade show booth.
Brochure stand
Prospektständer are essential for an organized and appealing presentation of your brochures, flyers, and informational materials. They come in various designs – from foldable models for easy transport to sturdy stand solutions for long-term use. A well-placed brochure stand ensures that your materials are always within reach and effectively showcased to visitors.
Flag systems
Flag systems add an extra dimension to your trade show advertising. Available in various sizes and shapes, they can be used both indoors and outdoors. Flag systems are an excellent way to attract attention and make your brand visible from a distance.
System stands
System stands provide a modular and efficient solution for your trade fair presence. They can be flexibly adjusted and expanded, allowing you to tailor your stand to meet your specific needs. Whether for small or large exhibitions, system stands offer versatility, easy setup, and a professional look that aligns with your brand.
Lightframes
Illuminated frames showcase your message in the best possible light. With integrated LED lighting, images and texts are highlighted perfectly, ensuring visibility even in darker areas of the trade fair. Available in various formats, they provide a modern and attention-grabbing solution to make your booth stand out. Perfect for creating a dynamic, professional atmosphere at any event.
Transport boxes on wheels
An efficient trade show booth starts with good logistics. Wheeled transport cases ensure safe and convenient transportation of your advertising materials, displays, and exhibition systems. Their sturdy construction protects sensitive components and simplifies on-site setup. Some models can even be repurposed as counters or storage surfaces.
Tower
Tower displays are a real eye-catcher at any trade fair. Due to their height, they attract visitors' attention and simultaneously serve as a landmark in a large exhibition hall. With their striking design, they ensure your brand is visible from afar, guiding attendees to your booth and helping you stand out in a crowded environment.
Mobile trade fair systems
Mobile trade fair systems are the perfect choice for businesses looking for a flexible and reusable solution. They consist of lightweight, easy-to-assemble components that can be quickly set up and dismantled. Whether for small events or large trade fairs, a mobile trade fair system ensures you stay flexible at all times. These systems can be customized to meet your specific needs and are ideal for companies that participate in multiple events throughout the year.
Tailor-made solutions
Every trade show booth has unique requirements. Our custom solutions give you the flexibility to design your booth exactly according to your vision. From special formats to customized lighting and unique materials, we develop a promotional solution that perfectly represents your brand. Whether you're looking to create a memorable experience for your visitors or showcase specific products in a distinctive way, we ensure that your booth stands out and captures attention. Let us help you bring your ideas to life!
Advertising AFTER the trade fair
After the fair is before the fair.
- Flyers, handouts, and business cards: Can be distributed at relevant locations or handed out at the trade show. We print these in high volumes.
Fotoreklame experience with trade fair advertising
Fotoreklame has many years of experience in trade show advertising and has successfully assisted numerous exhibitors in creating impressive trade show appearances. Our expertise allows us to provide tailored solutions that ensure your booth not only stands out but also effectively communicates your brand’s message. From conceptualization to execution, we work closely with you to make your trade show presence a memorable and impactful experience.
Our team has participated in numerous trade shows and events, giving us valuable insights into industry best practices. We understand which products and materials are best suited to capture visitors' attention and create a strong brand presence.
Our previous trade fair experience includes
- Die Grüne Woche
- ITB
- Fruitlogistica
- Bildungsmesse Berlin
- Ostpro Berlin
- Jobmesse Berlin
- Berliner Immobilienmesse
- Venus Berlin
- Berlin Travel Festival
- Neo.Fashion
- Hochzeitsmesse
- BMT – Berliner Motorrad Tage
From planning to the installation of our promotional displays and wayfinding systems—we guide our customers through the entire process to ensure every aspect of their trade show appearance is executed professionally. With our comprehensive expertise, we deliver customized solutions tailored to each client’s specific needs, ensuring their trade show success.
Conclusion
Successful trade fair advertising requires careful planning and the right selection of products. With our years of experience, we know which materials and systems are best suited to ensure a professional appearance. Take advantage of our trade fair consulting and benefit from our installation services to ensure that your trade fair appearance is not only visually appealing but also effective. Contact us to learn more about our products and services, and start planning your next trade fair today!